Edition was tasked with refreshing UneeQ's website and re-platforming it to Webflow. Our goal was to increase lead generation by simplifying the main value proposition and transforming the concept of digital humans, making them feel more attainable and realistic.  

Focusing on credibility was key to building trust with our audience. By showcasing reliable statistics, recognisable partnerships, and real industry examples, we were able to establish a sense of reliability and customer care, which in turn can help boost lead generation.

Another key objective was to present an immediate, tangible example of howdigital humans could benefit brands. Edition achieved this by featuring UneeQ's own digital human, Sophie, on the homepage.
‍
Additionally, we created realistic assets tied to specific use cases, encouraging our audience to envision how a digital human could add value to their own businesses.